Remember the ad during the Olympics a few years ago where there was a Saturn Vue that was being chased by giant ants, , , ,
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Dear Saturn,
I quit watching TV about 5 years ago, however I
always tune in to the Olympic broadcast, it is the one
sports medium I enjoy, recently during the Olympics I
was watching and while I usually I dont watch the
advertising, I was drawn with rapt terror to your new
commercial for the Saturn 4wd station wagon, it
depicted the car being driven among giant ants!
this scene terrafied me to no end, where are these
biological monsters? are they a threat to the USA? do
they pose any immeadiate threat to us? what calibur
firearm would I need to penetrate their exoskeleton,
and where would I be best advised to aim for?
I would appreciate any info you can provide and I
hope the poor people driving the car were able to
escape
sincerly
Hikaru Motenai
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this was their reply
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Dear Hikaru,
Thank you for taking the time to send us an email. I apologize for the delay in responding to your
email. Unusually high volumes of email have made our response time slightly longer than normal. I am
sorry if this caused any inconvenience.
Thank you for your comments about the advertising spots for the VUE that ran during the Olympics. We
appreciate the feedback and your concern for the occupants of the VUE as to whether they escaped
what appeared to be giant ants. The purpose of these ads was to show that the VUE is at home in any
environment, including a fantasy one that has giant ants. I am glad you seem to have enjoyed our ads
and in the interest of continuous improvement I have documented your comments as this information
will be reviewed by the appropriate Saturn teams.
If you need any additional information or assistance, please do not hesitate to e-mail us again or
call us at 1-800-553-6000, option 3, and the consultant who answers the phone would be happy to
assist you.
Linda Trask
Saturn Customer Assistance Center
Spring Hill, TN 37174
1-1363908/bwv
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I love PR departments.
